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Scoop.it!
From wearables and Big Data to personalization and multichannel – what the new “digiconomy” means for the future of digital marketing 
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Scoop.it!
How to develop a digital model that can manage dynamic, bidirectional and omnichannel communication, within digital marketing and proximity marketing?
Luca Naso's insight:
First article in a series of 3 about Digital Proximity Marketing.
Very good reading for those interested in building models to improving customer experience, within the context of Omnichannel and Digital Communication.
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The digital revolution is bringing several changes to our lifestyle and to the way companies make successful business.
Here are my top 4:
1. Multichannel and crosschannel
Among those aged 16 to 45, the cell phone has replaced the television as the dominant format.
2. Data-driven marketing
Companies collect vast amounts of data on how consumers purchase and use products. Special algorithms analyze this data and turn it into useful insights.
3. Customer journey
The customer journey is the best way of understanding what the customer wants. This is where predictive analytics and big data play a key role.
4. Wearables and nearables
Smartwatches, wearables, nearables, and the Internet of Things are the next big trends. They offer users a multisensual experience.