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Kaitlyn Gregg's curator insight,
November 5, 2014 3:24 PM
Big Data can pretty accurately predict consumer potential reactions, their worth as a customer throughout the lifetime, and what the trends are in order to continue satisfying them. Its crazy how much big data can be essential to retail's success and keeping consumers happy. |
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You probably don't have big data, and you really don't need it. So long as you have a good MAP implemented, you can take advantage of all these benefits. It just requires a bit of smart upfront work.
Great piece on how to tackle big data.
Big data is becoming increasingly practical & critical in B2B, with maybe less focus on statistics & more on meaningful usage, to optimise leads & predictive behaviours.
Who has concrete case studies about it ?