Taxi advertising should veer towards a model based on interactive, dynamic and measurable Digital Signage, a truly killer application available on the advertising market which promises excellent returns on investment, both for agencies and independent advertisers.
Yet another example of Traditional Marketing succumbing to the potentials of Digital Marketing: Digital Signage with in-taxi displays.
Here is what you can get:
1. Update ads in real time, with just one click. For any number of taxi, anywhere in the city/country/world;
2. Choose freely the duration of the marketing campaigns;
3. Vary content according to hour, day, taxi position, weather condition, viewer gender or age;
4. Have certified proof of play;
5. Create new business models with different pricing options;
6. Integration with third party provisioning and payment solutions.