Big Data & Digital Marketing

At the Wimbledon tennis tournament, IBM will use a solution based on InfoSphere + Watson. This will make it possible not only to collect information just about everything that happens to the players and to the balls, but also to relate this large set of data with historical information and to query it using Natural Language.

There's more.

With so much data about each shot and player, it will be possible to analyse players' playing style. This will in turn allow the players to study their opponents' weakness and strengths to better prepare next matches.

A very interesting note.

IBM is training tennis professionals to use the data entry system, rather than training data scientists on tennis.

Yet another proof of the importance of having field experts (about the specific industry under consideration).

In sports, injuries don’t just cost wins. They cost money. By one estimate, teams across Major League Baseball spent $665 million last year on the salaries of banged-up guys and their replacements.

Now, the fast-growing industry of performance analytics says it can minimize those massive losses. The trick: using data to anticipate how an athlete will get hurt before it actually happens.

Performance analytics have the potential to extend a player’s career, but it can also reveal hidden physical problems and shorten careers. If a player is shown to be at a heavy risk for injury, what owner is going to pay that person big bucks?