Big Data & Digital Marketing

After screening the whole Twitter looking for #BigData posts, counting tweets, retweets, favourites and followers, the article reports the top50 accounts that best performed in the month of July 2015.

Here are the top5:

1. KPMG  (Score = 100.0%)

2. World Economic Forum (83.8%)

3. CloudEXPO ® (57.6%)

4. UN Development (45.4%)

5. Popular Science (41.4%)

Following them could be a wise idea for those who want to know more about the field!

Great piece with lots of information and links about Big Data's new frontiers on images.

Takeaways:

1. According to an IBM survey, 70% of CMOs feel unprepared to deal with Big Data

2. IDC predicts data tidal ways keeps increasing, with social media being leaders

3. Machine learning and AI are more and more commonly applied to marketing, not just for text but also for images

4. Targeted advertisement is expected to benefit the most out of data mining

The key is not to try and hijack the conversation, but rather to contribute to it. 

The most exciting trend is the movement from brands being awash in social data, but not really knowing what to do with it, to integrating social data into specific valuable business process. We can now process these huge volumes of information to give a brand a specific bullseye on the conversations they must  join to be relevant with their consumers. Before, brands weren’t ready to seize that opportunity, but now they are.

A nice case study for those who want to use Big Data for their marketing campaigns.

Here are 6 suggestions by Sarvesh Bagla on how to become "the person that everyone wants" in digital marketing. Keep in mind that he is mainly targeting the Indian market.

The 6 points are good suggestions, but definitively not enough to excel in the industry. In particular I believe that a strong focus on data and analytics is needed.

1. Be different

2. Play a lot on Social Networks

3. Develop interests outside of your immediate curricular pursuits

4. Get great at language

5. Develop your Listening skills

6. Take the lead

Here is an interesting report of a panel discussion on social media, big data and visualization held at the Vancouver Enterprise Forum.

I'd like to draw your attention to the following 2 parts:

1. While recognizing a trend can help you make better decisions, understanding the cause behind that trend is even more valuable.
Storytelling with social media and big data can make you find this cause.

2. Visualizing social media data to empower individuals.

When the exchange of information between social networks and their users is fair and transparent, individuals can view their own lives and social circles in an entirely new light.