What will the role of the CIO look like in 2020? Paul Muller, VP of strategic marketing at HP Software, explains how Big Data, Security and IT Management will shape the way Chief Information Officers make decisions in the future.
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Big Data & Digital Marketing
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Data analytics as the key to know your customers and offer them what they really want.
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Luca Naso
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Scoop.it!
Unfortunately, many people try to demystify the overwhelming concept of
Luca Naso's insight:
Buzz word or not, big data is the real deal and it’s impacting both businesses and the average joe. 
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A wonderful presentation which covers many important aspects.
1. Customers (age, language, location, connection)
2. apps, services, management, delivery
3. Silos, marketing, sales, finance
4. Big Data: important information is hard to find, data need to be protected
5. Automation
6. Staff and skills