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Facebook’s first quarter earnings for 2013 were released last week, along with the six key highlights of the quarter, three of them being about Big Data competencies.
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Big Data & Digital Marketing
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Facebook is one of the largest database in the world: more than 1 billion users sharing their life experiences, including what they are spending on now, and what they would like to spend on in the future.
Facebook is now trying to make an intelligent use of its data. No surprises then that 3 out 6 key highlights of the first quarter are about Big Data!
I hope, for Mark Zuckerberg and all shareholders, that they have built a good plan for their data analytics. I hope that they have considered not only integration and real time analysis, but also an intuitive and yet powerful user interface, to let marketers easily gain some/correct insights from the huge dataset.
Above all, my warmest advice would be "to keep it clear".