Big Data & Digital Marketing
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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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3 Ways Data Dashboards Can Mislead You

3 Ways Data Dashboards Can Mislead You | Big Data & Digital Marketing | Scoop.it
Slick graphics can make useless information seem important.
Luca Naso's insight:
Dashboards are a powerful tool, but if not used properly they can harm you more than you think. Creating an effective Visualisation is the result of a lot of work and knowledge, both of the data and of the business. Here are 3 most dangerous mistakes:
1. The Importance trap (misjudging what's relevant)
2. The Context Trap
3. The Causality trap (especially true with Big Data)
HunterSheppard's comment, December 11, 2023 11:54 PM
good
Sven Erxleben's comment, January 11, 11:42 PM
nice
magicmushroomsdispensary's comment, March 20, 2:51 AM
good
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2018 Top 10 Business Intelligence Trends - by Tableau

2018 Top 10 Business Intelligence Trends - by Tableau | Big Data & Digital Marketing | Scoop.it
Hear from more than 20 industry experts and thought leaders about what’s coming to the world of BI in 2018.
Luca Naso's insight:
Here are 10 Top Trends for the world of Business Intelligence, including Big Data and Machine Learning.

Here are my top 3:
1. Don't fear AI (it will create more jobs than the ones it will eliminate)
2. Rise of CDO (by 2020 80% of enterprises will have a Chief Data Officer)
3. Academics Investments (demand for data-science profiles keeps increasing)

Interesting new trend:
4. Data Insurance (recall that GDPR's implementation date is may 2018)
1
metalroofingcapecoral's comment, November 16, 2023 3:38 AM
nice
Coach Canada's comment, January 15, 11:31 PM
good
roofersinpittsburgh's comment, April 22, 1:26 AM
GOOD